CAPP Analysis of the Documentary “From One Second to the
Next”
Fair warning to all who read this
blog while mobile; digital content while a staple of society today, must only
be consumed in a safe manner for the good of everyone concerned. What, might
you say, does that even mean? In a generation blessed with technological
advances, the likes never seen before, responsible consumption rests on the
shoulders of each and every one of us. Texting while driving is one of the most
heinous violations of this responsibility. The documentary “From One Second to
the Next” (video link), directed by
Werner Herzog, confronts this issue head-on. Different than those gory student
driver videos, this work addresses the topic, using an unfiltered approach,
directly from violators and victims of four separate incidences. Life/death,
love/ hate, devastation/ guilt and the permanency of this act, create the impactful
visual and message that will forever change those who view the documentary.
Through the use of a literary analysis technique termed CAPP (context,
audience, purpose and point of view), it will be shown that “From One Second to
the Next” is highly effective and worthy of your serious review.
Most unfortunately, the
dangers of distracted driving are real and in many cases catastrophic (web
Page link 1). “Over 100,000 accidents involve drivers who are texting. The
numbers are climbing sharply” (Documentary). Spearheaded by AT&T, as part
of its larger public safety campaign “It Can Wait”, the documentary was created
as the signature centerpiece to bring home the message that texting and driving
is dangerous, should never be done and is as taboo as drinking and driving. This
was the genesis of “From One Second to the Next”.
According to Michelle Knuckelman,
AT&T’s executive director for integrated brand marketing, the documentary
“is aimed at teens and adults from 16 to 25, people who text frequently but are
inexperienced drivers” (web
page link 2). There is no doubt that this group has been reached, in that,
the video has been distributed to 40,000 high schools and has been widely
shared on social media. While no large-scale audience demographics are
available, a small sample from IMBd shows that there are many older viewers, as
well. As for how this video has been generally received, Netflix viewers have
given it 4 out of 5 stars. Of the 3,344,532 views on YouTube, there are 13,983
likes to only 779 dislikes.
The purpose of “From One Second to
the Next” is simple and crystal clear. It aims to inform the audience that
texting and driving is a dangerous practice with serious consequences. Werner
Herzberg summed it up best, “The message is very simple. Don’t text and drive.
It’s as simple as that” (NPR).This is a public service announcement documentary.
The intent of all involved in this production is to present personal, relatable
stories that are a call to action for viewers to consider making a change in
their behavior. It effectively
accomplishes the goal to inform through the appeals of pathos, ethos and logos.
In first looking at the pathos appeal, the documentary uses somber music to
strike a chord with the audience. It then elicits a gut wrenching response in
the viewer when they experience the emotions and details of losses caused by
texting and driving accidents. As one example, a strong policeman had to choke
back tears when describing what it was like when he turned over the body of a
little Amish boy in a grassy ditch. It was heartbreaking to hear the mother of
a boy who was ripped from his sister’s hand and dragged down the road, morn her
shatter dream of seeing her son become a football star The documentary also
enlisted an ethos appeal. By using a superstar documentary director, it gave
credibility to the project. When asked by an AP reporter why he agreed to do
this documentary, Herzog said, “There’s a completely new culture out there. I’m
not a participant of texting and driving or texting at all but I see there’s
something going on in civilization which is coming with great vehemence at us”
(web
page link 3).The appeal of logos was also effectively used. Statistics
about the scope of the problem, sentencing from a conviction and monetary costs
of a hospital bill were presented. Another example came from one of the texting
and driving violators himself. He could not remember the message he was texting
when he caused the accident. Upon reflection, he wondered just how important could
that text have been? A thoughtful viewer would logically conclude, is any text
worth the life of another human being?
“From One Second to
the Next” presents the issue of texting and driving by conveying the message
directly from those individuals involved in four separate accidents, as well their
family members. The four stories presented to the audience are direct,
unfiltered personal accounts from each tragic event. As was previously
discussed, Werner Herzog is an award winning German director with an impressive
resume. The documentary debuted on YouTube where it received 1.7 million views
in the first week. Because of the topic, the prominence of AT&T, the company
who commissioned the work, and the stature and fame of the director, this
project was picked up by all of the major news agencies and publications for
wide dissemination to the public at large. It was also distributed to 40,000
high schools, as was noted earlier, and other public service agencies (CNN).
This review gives “From One Second
to the Next” a 5 star rating. It is a powerful documentary that grips the
audience by so clearly conveying the message, “Don’t Text and Drive”. Through
the masterful direction of cinematic genius, Werner Herzog, the appeals are
effective in touching the audience in a way that will stay with them forever.
The takeaway from this analysis is that “From One Second to the Next” must be
experienced. Your life and those you hold dear are at stake.
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